Do It for the Insta: How Acura is Marketing Its New Sedan


Instagram is one of the most popular social networks in the world, with more than 800,000,000 active monthly users and a strong possibility to reach a billion users soon.

And that kind of active, artistic, and passionate (and, typically, younger) audience is exactly the type of audience that Acura was interested in when it pushed to market its newest compact luxury sedan. The 2019 Acura ILX is setting up to be the best it's ever been, with attractive starting prices, stylish exterior options and sharp designs, and comfortable premium interiors to fit any lifestyle.

Why not put it out to Instagram?

Recently, Acura took to the popular social media platform to push awareness of its new sedan. But, instead of just posting pictures and listing off hashtags, the brand created an intricate, interactive Story on its profile.

You can visit @Acura on and click on "ILX Stickers" to see it for yourself.

The company made it possible to virtually configure your own new 2019 Acura ILX, by following just a few simple steps:

  • In your Instagram app, visit @Acura
  • Click on the featured story "ILX Stickers", and screenshot the third photo
  • In your own story, search for "Acura" in the GIF/sticker search bar
  • Use as many or as few stickers and gifs as you want to customize your photo
  • Tag @Acura and #ILX in your story

Now that's getting social.


Have you made your dream 2019 Acura ILX yet? Send your story to us--or show it to us in person--so we can help you build, buy, or lease the perfect new sedan.


Categories: News

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